{"id":21354,"date":"2020-09-10T11:15:13","date_gmt":"2020-09-10T16:15:13","guid":{"rendered":"https:\/\/www.bowlofdelicious.com\/?page_id=21354"},"modified":"2020-09-10T12:34:44","modified_gmt":"2020-09-10T17:34:44","slug":"why-are-food-blog-posts-so-long","status":"publish","type":"page","link":"https:\/\/www.bowlofdelicious.com\/why-are-food-blog-posts-so-long\/","title":{"rendered":"Why are Food Blog Posts so Long?"},"content":{"rendered":"\n<p><strong>Have you ever wondered why food blog posts are so long?<\/strong> Ever stumbled upon a recipe online only to have to scroll for what seems like forever to get to the actual recipe? Ever been dismayed at the inclusion of a backstory of where the recipe came from when all you want are the ingredients? <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"1800\" data-pin-description=\"Ever wonder why food blog posts are so long? Long story short- it's how we make money. Here's a detailed glimpse into why long content is important to many food bloggers' businesses and how you can support those bloggers!\" src=\"https:\/\/www.bowlofdelicious.com\/wp-content\/uploads\/2020\/09\/why-food-blog-posts-are-long-1.jpg\" alt=\"Collage with text overlay with citrus in the background.\" class=\"wp-image-21382\" srcset=\"https:\/\/www.bowlofdelicious.com\/wp-content\/uploads\/2020\/09\/why-food-blog-posts-are-long-1.jpg 1200w, https:\/\/www.bowlofdelicious.com\/wp-content\/uploads\/2020\/09\/why-food-blog-posts-are-long-1-200x300.jpg 200w, https:\/\/www.bowlofdelicious.com\/wp-content\/uploads\/2020\/09\/why-food-blog-posts-are-long-1-683x1024.jpg 683w, https:\/\/www.bowlofdelicious.com\/wp-content\/uploads\/2020\/09\/why-food-blog-posts-are-long-1-768x1152.jpg 768w, https:\/\/www.bowlofdelicious.com\/wp-content\/uploads\/2020\/09\/why-food-blog-posts-are-long-1-1024x1536.jpg 1024w, https:\/\/www.bowlofdelicious.com\/wp-content\/uploads\/2020\/09\/why-food-blog-posts-are-long-1-560x840.jpg 560w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-pin-media=\"https:\/\/www.bowlofdelicious.com\/wp-content\/uploads\/2020\/09\/why-food-blog-posts-are-long-1.jpg\"><\/figure>\n\n\n\n<p>Do you think food bloggers should just &ldquo;get to the point?&rdquo; Have you ever shared or laughed at a meme making fun of food bloggers writing too much in their posts?<\/p>\n\n\n\n<p>Honestly, as an online recipe creator, this stuff really bothers me. Not the length of recipe posts, but <strong>the shaming of food bloggers for writing long content<\/strong>. But food blogging and website creation are complicated businesses that not many people know much about.<\/p>\n\n\n\n<p>So I&rsquo;m going to explain <strong>why food bloggers write such long posts<\/strong>, to help people understand more. It is my hope that with more understanding, there will be less shaming <em>(I&rsquo;m looking at you, Mindy)<\/em>.<\/p>\n\n\n\n<center><blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Why do all online recipes have endless pages of the chef&rsquo;s whole life story about the recipe and then on the 12th page is the actual recipe? I just want the recipe! I don&rsquo;t need the Modern Love essay on how you came up with it!<\/p>&mdash; Mindy Kaling (@mindykaling) <a href=\"https:\/\/twitter.com\/mindykaling\/status\/1244330176030355457?ref_src=twsrc%5Etfw\">March 29, 2020<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">&ldquo;Back when Tim and I were living in Denver, we always wanted a heart healthy way to start our day before a brisk Colorado morning! This was before I was diagnosed with GERD, and just after we adopted Pepper our black lab.&rdquo; JUST GIVE ME THE FRITTATA RECIPE GODDAMNIT<\/p>&mdash; Mindy Kaling (@mindykaling) <a href=\"https:\/\/twitter.com\/mindykaling\/status\/1244330865938833408?ref_src=twsrc%5Etfw\">March 29, 2020<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center>\n\n\n\n<h2 class=\"wp-block-heading\">1. It&rsquo;s how we make money.<\/h2>\n\n\n\n<p>This is perhaps the most important point-<strong> <\/strong>my website is my job, my career, my business, and my livelihood. It&rsquo;s how I feed my family. I&rsquo;m quite transparent about <a href=\"https:\/\/www.bowlofdelicious.com\/food-blog-income-reports\/\">how I make money and how much I earn<\/a>. And <strong>the longer the content is, the more advertisements can be inserted into the post<\/strong>.<\/p>\n\n\n\n<p>Advertisements are the biggest way I make an income from blogging. <strong>My recipes are free to access for everybody<\/strong> <strong>with internet access<\/strong>, and this is important to me, as I believe healthy home cooking should be experienced by all.<\/p>\n\n\n\n<p>Advertisements annoy some people, which I understand. For those people who truly cannot stand ads, <strong>I recommend buying a cookbook or subscribing to an online recipe subscription service<\/strong>, such as <a href=\"https:\/\/cooking.nytimes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">New York Times Cooking<\/a> or <a href=\"https:\/\/www.cooksillustrated.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cook&rsquo;s Illustrated<\/a>. <\/p>\n\n\n\n<p>But <strong>if you expect free content online, you should expect to &ldquo;pay&rdquo; for it in some way<\/strong>, and in the case of most food blogs, that payment is through scrolling for a couple of seconds through some ads.<\/p>\n\n\n\n<p><em>(Note: Some bloggers choose to run more ads on their site, and some choose to run fewer. I&rsquo;m somewhere in-between. This is often a well thought out business strategy decision on the part of the website owner, of how to balance a pleasant user experience with generating revenue. Some bloggers make money in other ways, or have TONS of traffic, so they are able to run fewer ads. Other bloggers don&rsquo;t get enough traffic to be able to afford taking away some ads. Some bloggers may be going through a tough financial time and add another ad here or there to make a little more money. So next time you come across a website and you notice advertisements, please consider the website owner&rsquo;s bottom line and that their site is a business.)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. It helps with SEO.<\/h2>\n\n\n\n<p>SEO, or Search Engine Optimization, is the way in which website creators run their sites with the goal of Google searches ranking them highly.<\/p>\n\n\n\n<p>Google traffic is where the majority of my traffic comes from. If I didn&rsquo;t focus on SEO, I would have far less traffic. Fewer people would be able to find my recipes, and with less traffic, I&rsquo;d make less money. Ranking highly on Google is the thing I work the hardest on within the scope of my blog.<\/p>\n\n\n\n<p>Long content on its own doesn&rsquo;t help with SEO, but more relevant content does. So if I&rsquo;m posting a recipe for gnocchi, for example, and I write about the different kinds of gnocchi, how to pronounce it, what kinds of sauces go with it, etc., that may help me rank higher if people search for &ldquo;gnocchi recipe&rdquo; on Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. It&rsquo;s creative content.<\/h2>\n\n\n\n<p>Bloggers are creative content creators. Each post involves lots of creative work- recipe creation and testing, photography and plating, and of course the writing itself. And each recipe writer works in a different way.<\/p>\n\n\n\n<p>Personally, I may include a sentence or two of a back story about the recipe. Or maybe a quick personal update within a recipe post that may have nothing to do with the recipe itself.<\/p>\n\n\n\n<p>But some other bloggers may share more stories. About their personal lives, their kids, the origin of the recipe, recounting their travel experience that led them to want to share a recipe, etc.<\/p>\n\n\n\n<p>And you know what? <strong>That&rsquo;s their choice, that&rsquo;s how they choose to run their business, and that&rsquo;s their prerogative. <\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/smittenkitchen.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smitten Kitchen<\/a> and <a href=\"https:\/\/www.thepioneerwoman.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Pioneer Woman<\/a> have been writing about personal stories within their recipe posts for years, and it&rsquo;s how they have created literal empires in the food blogging world. People relate to their stories and love being a part of their lives, virtually.<\/p>\n\n\n\n<p>Other hugely successful websites write succinctly and exclusively about food and recipes, such as <a href=\"https:\/\/food52.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Food52<\/a>.<\/p>\n\n\n\n<p>Both ways of writing are completely valid. And you may have a personal opinion about whether you like reading stories within food posts or not. And <strong>your opinion is valid too, as long as you are kind.<\/strong><\/p>\n\n\n\n<p>Too often I see people &ndash; mostly men, to be honest &ndash; tell me and other bloggers to &ldquo;cut the BS&rdquo; and &ldquo;just tell me the recipe&rdquo; or &ldquo;get to the point.&rdquo; I read something that stuck with me about this &ndash; that <strong>with food blogging being a female-dominated industry, this is similar to telling a woman to &ldquo;be quiet and get back in the kitchen.&rdquo;<\/strong> I wish I could remember the source, and will update here if I find it.<\/p>\n\n\n\n<p>But whether criticism of food bloggers&rsquo; voices is rooted in underlying sexism, or just general annoyance at needing to find a recipe quickly to make dinner, please be aware that <strong>bloggers pour so much heart and effort into their writing, and telling them to &ldquo;get to the point&rdquo; is not kind or helpful<\/strong>, and it&rsquo;s essentially telling someone how to do their job without knowing anything about it.<\/p>\n\n\n\n<p>And ask yourself- do your favorite cookbooks have backstories to the recipes? Do you criticize these writings as much as you do food blog posts? <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. How inconvenienced are you&hellip; really?<\/h2>\n\n\n\n<p>Time yourself. <strong>How long does it take to scroll through a post to find a recipe<\/strong>? If it&rsquo;s more than a few seconds, I&rsquo;m afraid that&rsquo;s on you and your scrolling ability, and not the blogger.<\/p>\n\n\n\n<p><strong>Did you look for a jump to recipe button<\/strong>? I have one at the top of each of my recipe posts. If you click it, you will be taken directly to the recipe. You can also click &ldquo;print recipe&rdquo; and view the printable page in a separate browser tab. Most bloggers have these options. <em>(And it&rsquo;s worth noting that a good way to support bloggers you love is to take the time to scroll, rather than immediately pressing these buttons, if you have a few moments to spare).<\/em><\/p>\n\n\n\n<p><strong>Are you equally frustrated with advertisements on TV as you are on websites<\/strong>? What about advertisements in magazines? Those services you pay for&hellip; and they STILL have ads.<\/p>\n\n\n\n<p><strong>Do you really expect to receive free things without any inconvenience to you ever<\/strong>? Are you just so used to having information at your fingertips through the internet that your perception of inconvenience is a bit warped on a broader perspective?<\/p>\n\n\n\n<p>Personally, I almost always use the jump to recipe or print buttons when I am cooking a recipe. <\/p>\n\n\n\n<p>And sometimes, I do get annoyed when I have to scroll to find a recipe. Especially if I&rsquo;m at the grocery store needing to find ingredients in a hurry or get dinner on the table soon because my kids are hangry. And it&rsquo;s OK to feel this way. But <strong>it&rsquo;s not OK to shame bloggers for a relatively mild inconvenience on your part to receive free content when their livelihood is on the line<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Why not just put the recipe at the top of the post? <\/strong>Some people do this, but most do not. Having the recipe at the bottom underneath the rest of the content does a few things:<ul><li>It <strong>earns the blogger more money<\/strong>, since people need to scroll to the bottom and see the ads.<\/li><li>It <strong>helps users stay on the page for more time<\/strong>, which can help with SEO, among other things.<\/li><li>Often, questions about the recipe will be answered in the post itself that aren&rsquo;t in the recipe card, so it <strong>helps take care of confusion surrounding the recipe<\/strong> <em>(such as ingredient substitutions)<\/em>.<\/li><\/ul><\/li><li><strong>Why do some bloggers not have a &ldquo;Jump to Recipe&rdquo; button? <\/strong>Again, this is a business decision that bloggers put a lot of thought into. Jumping to the recipe can result in a loss of revenue, since users won&rsquo;t see ads within the content. I personally find that the user experience outweighs the loss in revenue, but others do not.<\/li><li><strong>Can I just pay a subscription fee to not have ads? <\/strong>This is something I would love to implement, but I&rsquo;m not sure if something like this exists. I&rsquo;m going to be looking out for a way to do this, for those who don&rsquo;t want ads while looking on my site.<\/li><li><strong>But why are the ads SO obnoxious? <\/strong>There are different kinds of ads, including in-content ads, pop-up ads, and automatic video ads. On my website, you will NEVER see a pop-up ad, and if you do, I&rsquo;d like to hear about it so I can alert my advertising network. I do run short automatic video ads, as they are quite lucrative, followed by a recipe tutorial video from my website. These should never play sound as a default, and should be quite easy to x out of. This again is a balance that website owners try to find with user experience and revenue. Some websites do this better than others, and some ad companies run more &ldquo;obnoxious&rdquo; ads than others, which is why you may see so much variety across different websites.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Thanks for coming to my Ted Talk.<\/h2>\n\n\n\n<p>I&rsquo;m quite passionate about blogging as a business, and it&rsquo;s been life-changing for me and my family. It&rsquo;s quite a complicated business that most people don&rsquo;t know much about, and I hope this was helpful in explaining why food blog posts are often long.<\/p>\n\n\n\n<p>So next time you come across a meme making fun of food bloggers for this reason, think before you share it. There&rsquo;s no reason to shame people for working hard to make money and run a business in the way they see fit, especially when you receive free content as a result.<\/p>\n\n\n\n<p><strong>Do you have any other questions or comments about long food blog posts, or blogging in general? Please leave a comment below! <\/strong><\/p>\n\n\n\n<p><em>(And because this is a weirdly controversial topic, please remember to be kind when commenting. You can read more about my <a href=\"https:\/\/www.bowlofdelicious.com\/faqs\/\">comment policy here<\/a>.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered why food blog posts are so long? Ever stumbled upon a recipe online only to have to scroll for what seems like forever to get to the actual recipe? Ever been dismayed at the inclusion of a backstory of where the recipe came from when all you want are the ingredients?&#8230;<\/p>\n<p><a class=\"more-link\" href=\"https:\/\/www.bowlofdelicious.com\/why-are-food-blog-posts-so-long\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":21382,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[12197],"tags":[],"class_list":{"0":"post-21354","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"category-blogging-resources","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why are Food Blog Posts so Long? - Bowl of Delicious<\/title>\n<meta name=\"description\" content=\"Ever wonder why food blog posts are so long? 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